Wellness and Spa Service Design and Management

The Digital Space: Video Research

No one needs to tell you that video marketing is the greatest marketing you have at your disposal as a business. It converts awareness into action (purchases) very well and videos are very easy to make.
 Videos are also very good for research purposes, such as designing spa services – one of the cornerstones of the Spa and Wellness Master’s Degree programme here at UTPC.  As part of a Digital Marketing Course, student Kätlin Kukebal created a research video which took her hardly any time at all, and it always helps to have the persona, in other words, the ‘person’ who you are designing spa services in front of you to help you remember who your target market is, at all times.
Have a look…

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